Brownies, Movies, Recipes

Hocus Pocus “Booook!” Brownies

Hocus Pocus Brownies

(Photography: Ian Michelman)

In 1993, director Kenny Ortega introduced the world to the spooky and wacky world of Hocus Pocus. In Salem, Massachusetts, the reincarnated Sanderson sisters roam free on Halloween night, set on their goal of sucking souls from all of the children.

Hocus Pocus follows main character Max Dennison, (played by Omri Katz,) a teenager new to Salem from Los Angeles. He links up with local Allison and the pair light the infamous Black Flame Candle, -accidentally resurrecting three witches- The Sanderson sisters. Played by Bette Midler, Sarah Jessica Parker, and Kathy Najimy, the three antagonists of the film are a dysfunctional, yet lovable, trio of goofy witches.


Hocus Pocus Brownies

Bette Midler, playing the lead witch Winifred, has her very own pet Necronomicon (definition: spellbook of magic). This book, complete with a moving eyeball on the cover, comes flying whenever Winifred belts out her famous sing-song “Booooooooook!”  The book is iconic and plays a large part of the movie’s plot.

Now this might just be how I view the world, but I was thinking about how the book looks an awful lot like a brownie. Does anybody else feel that way? Do I have a problem? Probably. Regardless, I realized that with a delicious brownie recipe and a few simple decorations, it is very easy to recreate this lovable one-eyed inanimate object.


Hocus Pocus Book

First, I baked brownies using the recipe listed below. Then, I allowed them to cool completely before carefully slicing them into even rectangles. Finally, I used sugar eyeballs and royal icing to make the small prop come to life. These are equal parts delicious and easy to make!

If you haven’t seen Hocus Pocus… what are you doing reading this post?! It’s October 23rd! The spookiest month is almost over! I’m already disappointed that you’ve gone your whole life without seeing it. Hocus Pocus has been a yearly tradition every Halloween for literally my entire life (no really- I was born in 1994). To me, this movie is synonymous with Halloween. Whip up a batch of these brownies, gather up your friends, and start a new spooky tradition.

Classic Chocolate Brownies

  • Prep Time: 15m
  • Cook Time: 35m
  • Total Time: 50m
  • Serves: 16
  • Yield: 16 brownies


  • 2 c sugar
  • 4 oz semisweet or bittersweet chocolate, chopped
  • 1 1/2 c all-purpose flour
  • 2 sticks unsalted butter
  • 1/2 tsp. salt
  • 1/3 c unsweetened cocoa powder
  • 4 large eggs


  1. Preheat the oven to 350 degrees F and line a 9-by-13-inch baking pan with foil with a few inches of overhang on both sides. Spray the foil with non-stick spray.
  2. Whisk together the flour, cocoa powder and salt in a large bowl.
  3. Melt the butter and chocolate in a saucepan over medium heat, stirring frequently. Once melted, turn off heat and let cool for 10 minutes.
  4. Stir the sugar and eggs into the chocolate mixture. Whisk vigorously and constantly so the eggs do not cook in the warm chocolate.
  5. Create a well in the flour mixture and pour in the chocolate mixture. Fold the two together until fully incorporated.
  6. Pour the batter into the 9x13 dish and bake for 30 to 35 minutes, or until a toothpick comes out clean.
  7. Lift brownies out of the dish using the foil overhang. Allow to cool completely. Cut into 16 squares.
  8. Enjoy!

Small Batch Royal Icing Recipe

  • Prep Time: 10m
  • Total Time: 10m
  • Yield: 2 cups frosting


  • 2 c confectioner's sugar
  • 2 tbsp. meringue powder
  • 1/4 c warm water
  • 1/2 tsp. vanilla extract


  1. In the bowl of an electric mixer combine powdered sugar and meringue powder.
  2. Add the water and extract slowly. Beat at medium-high speed until stiff peaks form (about 5-7 minutes).
  3. Add food coloring and more water to reach desired color and consistency.